Talent guide
The image has a different job in each category.
Understand how editorial storytelling differs from commercial work and why the same model may fit both in different ways.
Editorial creates a point of view
Editorial work emphasizes visual storytelling, styling, mood and creative identity. Compensation and publication terms vary, and some editorials are portfolio collaborations rather than client advertising.
Commercial work serves a customer
Commercial imagery presents a product, service or lifestyle clearly. Relatability, expression, consistency and the ability to repeat direction can outweigh traditional runway expectations.
Ask about usage
The value of an image changes when it appears in a portfolio, regional advertisement, international campaign or long-term paid media. Usage, duration and exclusivity should be understood before acceptance.
Practical checklist
- Identify the assignment type
- Ask where images will appear
- Confirm compensation status
- Keep distinct portfolio selections
